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What if I told you there are some tried and true methods that always work? Learn the 6 ways to sell anything to anyone in this article.

Contents:

  • Don’t sell logic, sell emotion and desire
  • Amplify emotional triggers and see where it hurts the most
  • Create a need, desire, and urgency around your product
  • Be optimistic, not realistic
  • Don’t sell ice in Antarctica
  • Keep your customers intrigued and spark their interest

Don’t sell logic, sell emotion and desire

  1. Explain the risk of not buying
  2. Describe what they will receive
  3. Show how you can make them better
  4. Explain how their decision can help others
  5. Outline the consequences if they refuse the offer
  6. Show them the ways you help them achieve their goals

 

How effective is emotional selling?

Emotional selling is extremely effective when it comes to generating revenue. In the retail industry, customers emotionally connected to a business spend twice as much and have a 306% lifetime compared to customers who were not emotionally sold to.

 

These customers are also more likely to recommend businesses with which they feel a connection. 30.2% of emotionally connected customers make referrals compared to only 7.6% of non-emotionally connected customers. On the other hand, word-of-mouth or word-of-mouth referrals bring increased sales.

 

Amplify emotional triggers and see where it hurts the most

  1. Tell stories

What inspires you? What problems are you trying to solve?

  1. Inspires fear/awe

Use personal threats. For example, you can take advantage of the “fear of losing” by offering time-limited discounts.

  1. Take advantage of greed

Greed + gratuity

Here you will make customers say:

“If I make the decision now, I will be rewarded immediately”

  1. Use altruism

Altruism (giving something back) sparks a sense of belonging in your customers’ social subconscious.

“For every pair of sneakers you buy, one pair is donated to help children around the world who can’t afford sneakers”

  1. Encourage reciprocity

Offer some extra gift with purchase or a customer loyalty program, etc.

  1. Use social proof

Studies show that nearly 90% of online shoppers look at a product review as a priority in making a purchase decision.

Here you can add: how many views product X has at the same time. How many X products are being sold at that time? How many people see that product at that time? How many limited products are left in stock?

7. Build trust

  • Social evidence
  • Contact information
  • Important social certifications (diplomas, documents, awards, media appearances, etc.)

 

Create need, desire and urgency around your product

Step 1, ask the right questions:

“What’s the biggest problem you want to solve”

“Why is now the right time to fix it?”

“How long have you been trying to solve this problem?”

“What are you doing to make sure the problem doesn’t happen again?”

“What if you start solving the problem? What happens if you don’t fix the problem?”

“How can solving this problem benefit you personally?”

“What happens if you keep doing what you’re doing?”

“If you didn’t experience this problem at all, what projects/priorities would you focus on?

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It's not impossible at a older age but it is harder.

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